Magento High Performance Instance

Overview

Custom designed using the latest high performance web server to provide sub-second page loads, now with GeoIP redirection.

Improving Performance to Convert Sales

Magento is a best-in-class product providing a feature set often only found in enterprise class products, however this feature set also means that increased processing is required. Most hosting companies are not able to handle the requirements that Magento places on their servers and page load times are often around 10seconds.

• 73% of mobile internet users say that they’ve encountered a website that was too slow to load
• 51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error
• 38% of mobile internet users say that they’ve encountered a website that wasn’t available
• 47% of consumers expect a web page to load in 2 seconds or less
• 40% of people abandon a website that takes more than 3 seconds to load
• A 1 second delay in page response can result in a 7% reduction in conversions.
• If an e-commerce site is making $10,000 per day, a 1 second page delay could potentially cost $250,000 in lost sales every year

High Performance Instance

We have many years of experience in designing and architecting high performance solutions, our Magento HPI uses the latest high performance web server Nginx, this performs up to ten times faster than standard web servers such as Apache. Adding special functionality including PHP caching (the programming language that Magento is coded in), PHP management and an infrastructure that allows for enhanced performance provides up to sub-second load of web pages. This leads to increased visitor interaction and ultimately lower cart abandonment and increased sales.

HPI Demonstration

We have configured the HPI on our own instances, as a demonstration we can take a copy of you store placing this on our HPI behind a firewall and locked so only yourselves can see it. This allows you to test the HPI to see the true speed improvement before we migrate your production site to your own HPI. This also provides the basis for further performance improvements as your store grows such as Memcache (high performance caching system), a Content Delivery Network to serve static images to your visitors in their geographic location improving site load times.

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Nginx Web Server

Nginx is a new breed of web server designed to do the most common tasks very efficiently providing enhanced performance. Over 60million sites worldwide now use Nginx including companies such as WordPress due to its performance and simplicity of design. Most hosting companies still use Apache, the problem here is that Apache has many pieces of functionality which are not normally required and therefore slow the core operations reducing performance substantially.

Magento HPI

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